Senior Vice President, Worldwide Digital Marketing, Sony Pictures Worldwide Marketing & Distribution
Elias Plishner serves as Senior Vice President of Worldwide Digital Marketing for Sony Pictures Worldwide Marketing & Distribution, a unit of Sony Pictures Entertainment.
He leads a team responsible for Worldwide Digital Media Planning & Campaign Tracking, which includes: Mobile Marketing, Social Media, Online Video, Third-Party digital promotions, Online Editorial Partnernships, Digital Content launches and Buzz monitoring. He is also the central point of contact for the motion picture group’s domestic and international media agencies.
Plishner has over a decade of digital expertise, including ten years at Universal McCann where he was a Senior Vice President, Worldwide Digital Marketing. At McCann, Plishner supervised all digital marketing that was planned and bought through the Los Angeles office. He worked with a diverse and prominent portfolio of clients, including Boeing, Nestle USA and The Game Show Network, as well as Sony Pictures Entertainment, Sony Pictures Home Entertainment and Sony Electronics. For Sony Pictures, in particular, he worked on over 200 different film marketing campaigns.
In 2012, Elias was awarded the ThinkLA Digital Marketing “Hall of Fame” Award, given to one individual each year. In terms of specific movies, his campaign for When A Stranger Calls received MediaWeek’s Grand Prize of Excellence and Best Use of Internet Honors. In addition, his work on District 9 helped win several Key Art Awards, including “Best Integrated Campaign.”
Elias sits on the board of directors for the Los Angeles AdClub, ThinkLA, and speaks regularly at many industry events from iMedia to Digital Hollywood. Finally, he has taught at several Southern California Universities on the topic of digital marketing.
Finally, in the last four years, Elias has been instrumental in the digital marketing and online outreach strategy for Stand Up 2 Cancer, and organization that has raised over $180 million for cancer research.
Elias earned his bachelor’s degree from the University of California at San Diego. He also completed his MBA degree studying Advertising and Marketing at the University of Southern California at the Marshall School of Business.